Meet Buldak
Beyond simply providing spicy flavors, our goal is to invigorate people’s lives with experiences that they can enjoy together, anytime and anywhere.
Brand Identity
Pioneer
Pioneers of Spicy Flavor We fearlessly push limits, bringing bold, next-level heat to the table.
Nobody does spice like we do.
Excellence
K-Spice, Done Right Our quality is our pride—and our fans know it too. No imitations, no competition.
We set the standard for spice.
Unconventional
Breaking the Rules, Buldak Style We talk, create, and connect in ways no other dares to.
More than just food—Buldak is a movement.
Diversity
Flavors for Everyone, Vibes for All We celebrate bold tastes and an even bolder community—always open, always inclusive.
Spice has no limits, and neither do we.
Brand History
Buldak’s Growth and Expansion
Buldak’s Growth and Expansion
Buldak’s
Growth and
Expansion
2025
Buldak Sauce Packaging Redesign Launch
2024
#buldak, Reaches 700 Million Views on TikTok in 3 Years
2021
Buldak Original Surpasses 3 Billion Units Sold
2018
Buldak Sauce & Buldak Carbonara Launch
2015
#FireNoodleChallenge Sweeps Across Asia
2012
Buldak Original Launch